Today marks a pretty sombre day in Fashion's history, we remember those that died so you can all look fabulous, ' Who made your clothes?' yeah actually do you know how many hands have touched that garment before it ended up on your back, no-one really does!!!! Today we ask for that to change as it's Fashion Revolution Day and together we can use the power of fashion to catalyse change and
reconnect the broken links in the supply chain.
Wear your clothes
inside-out to help start the beginning of an industry-wide
transformation towards a more sustainable future.
Show us your inside out clothes on Instagram by tagging it @Fash_Rev and #InsideOut
We have an event happening at our atelier tonight, come and get #InsideOut with us from 6-9pm Trident House, 40 Jetty St, Dunedin, NZ.
https://www.facebook.com/events/545185015601656
We are collecting donations in return for polaroids to go to the Rana Plaza Disaster Fund
http://www.ranaplaza-arrangement.org/fund
Our flags will be at half mast in rememberance of those who passed one year ago today.
Also I am in the process of collecting labels from garments for a little project so if you wanted to leave your label behind I would most appreciate it!!!!!
Looking forward to seeing you #InsideOut tonight Dunedin. Come get amongst!!!!!
<3 p="">
Fi
3>
Thursday, April 24, 2014
Fashion Revolution Day is here!!!!!!!!!!!! #INSIDEOUT @Fash_Rev
Monday, April 14, 2014
iD XV environmentally!!!!
Wow it's over and I am now rested but not yet recovered as life is now moving at FAST PACE go GO GO!!!!!!!!
It's really strange to be part of such a large fashion event when your moral and ethical standing is somewhat different from those that surround you!!!! I believe it's time for change and the systemic values that underwrite this profession need to be examined and transpired into an ethically sustainable version.
I am still awaiting my photos to arrive, It's like a test of the postal system every time someone sends something as no one seems capable of finding my address. I am kinda in an awkward place under the bridge and all but still ace, got some excellent grafitti over the weekend Gyftd apparently likes pink and my building!!!! yus!!! PLUS I am on the corner.
https://www.google.co.nz/maps/place/88+Vogel+St/@-45.8798316,170.5027944,17z/data=!3m1!4b1!4m2!3m1!1s0xa82eac0fdd93d8ad:0xa4294d173d72a9eb
haha just googled my building and it has both addresses so there postal cant find my building!!!!!!
anyway I digress, from an environmental perspective iD certainly isn't winning any awards but it does understand the need to minimise waste which is a start in itself. From the Cooke Howlison sponsored fleet to the goody bag's on the seats it was kept tidy and under control, as iD is always a professionally run event. I commend the iD committee for their organisation and well run affair, they certainly know there way around a Fashion Week or XV.
I however still hold a more personal view that we need to create more transparency in our fashion system so that we can sustain a fashion system of the future. I was slightly disappointed that the national media still haven't caught onto the global trend towards a more sustainable fashion future as it's something I know for certain is the way forward in such a wasteful and environmentally unsustainable industry.
We are in the process of creating a national network of sustainable practitioners that can support the current wasteful fashion system into a more innovative and zero waste future. It is my hope that we will create a zero waste New Zealand and better understanding of our wasteful systems.
Peace.
<3 br="">
3>
It's really strange to be part of such a large fashion event when your moral and ethical standing is somewhat different from those that surround you!!!! I believe it's time for change and the systemic values that underwrite this profession need to be examined and transpired into an ethically sustainable version.
I am still awaiting my photos to arrive, It's like a test of the postal system every time someone sends something as no one seems capable of finding my address. I am kinda in an awkward place under the bridge and all but still ace, got some excellent grafitti over the weekend Gyftd apparently likes pink and my building!!!! yus!!! PLUS I am on the corner.
https://www.google.co.nz/maps/place/88+Vogel+St/@-45.8798316,170.5027944,17z/data=!3m1!4b1!4m2!3m1!1s0xa82eac0fdd93d8ad:0xa4294d173d72a9eb
haha just googled my building and it has both addresses so there postal cant find my building!!!!!!
anyway I digress, from an environmental perspective iD certainly isn't winning any awards but it does understand the need to minimise waste which is a start in itself. From the Cooke Howlison sponsored fleet to the goody bag's on the seats it was kept tidy and under control, as iD is always a professionally run event. I commend the iD committee for their organisation and well run affair, they certainly know there way around a Fashion Week or XV.
I however still hold a more personal view that we need to create more transparency in our fashion system so that we can sustain a fashion system of the future. I was slightly disappointed that the national media still haven't caught onto the global trend towards a more sustainable fashion future as it's something I know for certain is the way forward in such a wasteful and environmentally unsustainable industry.
We are in the process of creating a national network of sustainable practitioners that can support the current wasteful fashion system into a more innovative and zero waste future. It is my hope that we will create a zero waste New Zealand and better understanding of our wasteful systems.
Peace.
<3 br="">
3>
Monday, April 7, 2014
iD XV Dunedin Fashion Week - Senorita AweSUMO Atelier Opening
Wow what a tiring week eh?!! you don't get much busier than fashion when it's all packed into one week, especially when you have your own situation like an opening of your Atelier happening! Which was so great Thank You to all who attended and warmed my heart by your presence, your all amazing for caring enough about sustaining the fashion industry to attend.
Big shout out to Matt Langley, he's excellent!!! you can find his work here
http://www.mattlangley.co.nz/
and Dell, your amaze thanx!!!! you can find her in awesome spaces doing amaze things being great!!!!! go find her she's aces!!!!
Thank you to everyone else who helped out on the evening your all amazing as well!!!!
This was/still is the backdrop in the photography studio that was setup during the opening of Senorita AweSUMO's Atelier Heart Warming. Thanx to Aroha Novak for her help w painting the mural!!!
We also had Sylvie Chasteau from Ali McD Agency dressed in Te Warewhare Whakapau to give the installation some reality!!!! She was amazing and fitted perfectly with this setting, as a doll should in some kind of ridiculous way!!!
A call for more transparency in the fashion system. A call for a community of people who work towards a more sustainable future. More innovation in industry will create a sustained life for more people, more jobs spreads more self worth, a more capable community can grow stronger and provide necessary skills for an amazing future.
We took alot of other polaroids at the opening which you can all come and pick up from me now when your ready. This week my hours are MON-THURS 11-2.30pm FRI 11-12.30pm. These are a little bit variable as I do work alone and still have a part time job, so lets all just acknowledge that!!!
holla on 0220273223 or senorita.awesumo@gmail.com otherwise tho eh!!!!
I am committed to working towards a zero waste textile to landfill future for New Zealand and the global community, We need to be innovative with our systems and minimise all aspects of consumption to create a zero waste future!!!! We need to shop locally, give, share, grow our own!!! Bee honest, Love, have compassion!!!
We will be having a public photo shoot in the same space 24/04/2014 to commemorate and stand up for a better future in the fashion industry, this is the one year anniversary of the rana plaza disaster in Bangladesh. come and show us and the world who made your clothes #insideout by getting photographed with your labels out!!!!
fashion revolution day 24/04/2014 http://fashionrevolution.org/
https://www.facebook.com/fashionrevolution.org
is where you can find more info!!!!!!!!!!!!
As this is a global community of activism Australia and New Zealand will be opening up the blogging and images for this so come get amongst!!!!
peace, love and light for your days!!!!
Arohanui.
Senorita AweSUMO!!!!
Big shout out to Matt Langley, he's excellent!!! you can find his work here
http://www.mattlangley.co.nz/
and Dell, your amaze thanx!!!! you can find her in awesome spaces doing amaze things being great!!!!! go find her she's aces!!!!
Thank you to everyone else who helped out on the evening your all amazing as well!!!!
![]() |
| #WARONWANT - Love Fashion, Hate Sweatshops!! |
We also had Sylvie Chasteau from Ali McD Agency dressed in Te Warewhare Whakapau to give the installation some reality!!!! She was amazing and fitted perfectly with this setting, as a doll should in some kind of ridiculous way!!!
A call for more transparency in the fashion system. A call for a community of people who work towards a more sustainable future. More innovation in industry will create a sustained life for more people, more jobs spreads more self worth, a more capable community can grow stronger and provide necessary skills for an amazing future.
![]() |
| Senorita AweSUMO, Model: Sylvie Chasteau - Ali McD Agency, Make up: Christina Lilley |
We took alot of other polaroids at the opening which you can all come and pick up from me now when your ready. This week my hours are MON-THURS 11-2.30pm FRI 11-12.30pm. These are a little bit variable as I do work alone and still have a part time job, so lets all just acknowledge that!!!
holla on 0220273223 or senorita.awesumo@gmail.com otherwise tho eh!!!!
I am committed to working towards a zero waste textile to landfill future for New Zealand and the global community, We need to be innovative with our systems and minimise all aspects of consumption to create a zero waste future!!!! We need to shop locally, give, share, grow our own!!! Bee honest, Love, have compassion!!!
We will be having a public photo shoot in the same space 24/04/2014 to commemorate and stand up for a better future in the fashion industry, this is the one year anniversary of the rana plaza disaster in Bangladesh. come and show us and the world who made your clothes #insideout by getting photographed with your labels out!!!!
fashion revolution day 24/04/2014 http://fashionrevolution.org/
https://www.facebook.com/fashionrevolution.org
is where you can find more info!!!!!!!!!!!!
As this is a global community of activism Australia and New Zealand will be opening up the blogging and images for this so come get amongst!!!!
peace, love and light for your days!!!!
Arohanui.
Senorita AweSUMO!!!!
| Aroha Novak + Senorita AweSUMO |
Tuesday, February 25, 2014
Atelier Heart Warming during iD XV Dunedin Fashion week 2014
Dear freinds,
Help me create a conscious fashion experience during iD XV Dunedin Fashion Week 2014.
The official opening of Dunedin’s first sustainable fashion hub. Zerowaste fashion practitioner Senorita AweSUMO and environmental designer Shigeko Iwamuro will open the doors to their newly established conscious fashion production and retail hub. Ceremonially raising the flag and opening their studio doors to the public, come and see how you can help save the planet, one garment at a time.
The opening will include music, a 3D working installation responding to fashion culture and the war on want, a flag raising ceremony courtesy of some theatrical surprise guests.
With a warm and welcoming atmosphere fashion can be personal, emotional and also environmentally sustainable and Senorita AweSUMO wants to showcase a more conscious solution to a global problem.
We would like to provide some nibbles, Tea and bubbles in celebration of this occasion.
My team is mostly voluntary and includes family and freinds, my amazing supporters, Thanx U <3 also="" am="" and="" br="" engage="" event.="" film="" hoping="" i="" otago="" photograph="" polytechnic="" some="" students="" the="" to="" with="">If any one wants to that job still hasnt been filled!!! holla.3>
here's the link to my pledge me campaign, if you can't donate $ then please give this a share around, every little bit helps as pledge me is an all or nothing crowd funding platform.
pledgeme.co.nz/projects/1865
Help me create a conscious fashion experience during iD XV Dunedin Fashion Week 2014.
The official opening of Dunedin’s first sustainable fashion hub. Zerowaste fashion practitioner Senorita AweSUMO and environmental designer Shigeko Iwamuro will open the doors to their newly established conscious fashion production and retail hub. Ceremonially raising the flag and opening their studio doors to the public, come and see how you can help save the planet, one garment at a time.
The opening will include music, a 3D working installation responding to fashion culture and the war on want, a flag raising ceremony courtesy of some theatrical surprise guests.
With a warm and welcoming atmosphere fashion can be personal, emotional and also environmentally sustainable and Senorita AweSUMO wants to showcase a more conscious solution to a global problem.
We would like to provide some nibbles, Tea and bubbles in celebration of this occasion.
My team is mostly voluntary and includes family and freinds, my amazing supporters, Thanx U <3 also="" am="" and="" br="" engage="" event.="" film="" hoping="" i="" otago="" photograph="" polytechnic="" some="" students="" the="" to="" with="">If any one wants to that job still hasnt been filled!!! holla.3>
here's the link to my pledge me campaign, if you can't donate $ then please give this a share around, every little bit helps as pledge me is an all or nothing crowd funding platform.
pledgeme.co.nz/projects/1865
Wednesday, February 19, 2014
BIG JOBS / little jobs = no jobs.
so many jobs to do to acheive goals of aweSUMO magnitude, scary jobs, starting your own business, top of the list - following your dreams tho.
studio move 4 months of no creativity, crazy. 2 weeks in I have gibed some walls, painted one coat of blackboard and started re:rearranging things to fit better. sewing machine tetrus!!!!! Big thanx to my Dad for helping me do stuff and lending me tools!!!! Choice one!!!!
but yet still the studio space feels strange as yet, haven't warmed it!!!! need's painting and bringing to life.
tidying, colour, shop fit out, forms = bleugh, but dollars = YAY, but can still sew, done some mending. made a sweatshirt!!!! is nice!!! and now a t-shirt too. is also ok. good for work and also all my t-shirts are getting holes wear them to much.
sewing is the next big job, got a long list to make!!!! and mend, create and blend.
Big jobs/little jobs = no jobs!!!! i can do it!!!!! 5 and a half weeks, go me!!!!!!
stay aweSUMO!!!!
fi
studio move 4 months of no creativity, crazy. 2 weeks in I have gibed some walls, painted one coat of blackboard and started re:rearranging things to fit better. sewing machine tetrus!!!!! Big thanx to my Dad for helping me do stuff and lending me tools!!!! Choice one!!!!
but yet still the studio space feels strange as yet, haven't warmed it!!!! need's painting and bringing to life.
tidying, colour, shop fit out, forms = bleugh, but dollars = YAY, but can still sew, done some mending. made a sweatshirt!!!! is nice!!! and now a t-shirt too. is also ok. good for work and also all my t-shirts are getting holes wear them to much.
sewing is the next big job, got a long list to make!!!! and mend, create and blend.
Big jobs/little jobs = no jobs!!!! i can do it!!!!! 5 and a half weeks, go me!!!!!!
stay aweSUMO!!!!
fi
Wednesday, October 16, 2013
Human Friendly Fashion Bloggers
Today marks a great day, today Senorita AweSUMO joins many others around the world to help fix the fashion system. As part of Blog Action Day I want you to take a moment to think about your clothing purchases over the next month, Do you really need that item? Why are you purchasing this item of clothing? are you building a sustainable wardrobe? are you swapping/sharing with others? Are you buying quality/workmanship/artisanal/local?
Take a moment to think about it, before spending your hard earned $$$$ on something that will sit in the back of your wardrobe and never be worn, or only once and then passed on!!!!
Here's some thoughts from Esther Freeman from Ms Wanda's in the UK about being a human friendly shopper!!!!!!
As
part of Blog Action Day Fashion
Mob
founder, Esther Freeman, explains why it’s dangerous to point the
finger of blame at consumers for human rights abuses by the fashion
industry.
Since
the collapse of the Rama
Plaza building in Bangladesh,
the media has been full of discussions and head scratching about
fashion. One comment that keeps coming up is the responsibility of
consumers around fast fashion.
Quite
frankly this is nonsense. Furthermore it is dangerous to suggest so.
All
too often high street chains whine about how hard it is for them to
improve human rights, and how they’d change but consumers don’t
want it. It’s become their get out clause. And by saying consumers
have some kind of responsibility, we reinforce that myth.
It
also overlooks that slavery, poverty and disaster happen at the
higher end of the fashion too. There have been several campaigns
against Adidas and their refusal to compensate
workers
and
pay a living
wage.
And designer brands like Dolce
& Gabbana
have been in the firing line too.
In
an interview for the film Apparel
Truth,
a trade union leader in Bangladesh is very clear where the
responsibility lies. He said:
“The
main profit from this business is going to the multi-national
company…The multinational company is putting pressure on the local
business to pay a living wage. But also the multinational company is
putting pressure on the local business to reduce their price.”
So
let’s point the finger where it should be pointed – at the global
brands who create human rights abuses as fast as they create fashion.
That’s
not to say consumers have no role to play in creating change.
People
power is incredibly important. That’s why we launched The 1%
Campaign. The campaign calls on the fashion industry to invest 1% of
their profits in solving issues in their supply chain, especially
around human rights. We need more time and investment in activities
like better auditing, health and safety training and improved working
with NGOs and trade unions at local level.
Consumers
are in a powerful position to demand this. And if we all work
together we can help bring about a solution.
>>
Sign the 1%
Campaign petition
and demand that multinationals take responsibility for what happens
in their name.
Senorita AweSUMO will be applying more pressure to New Zealand to make the right choices in consumption, and will be portraying this in textile sculpture 2014 in Dunedin. LOOK OUT FOR MORE INFO, anyone interested in being involved email me with 'LOVE FASHION HATE SWEATSHOPS' in the subject line. senorita.awesumo@gmail.com.
peace
'What you have and are as a being should always be honest to self and earth alike!'
Monday, September 30, 2013
SWISH IN THE CITY 5TH OCT DUNEDIN
Senorita AweSUMO @ Swish in
the City October 5th Dunedin Railway Station
We can
no longer sustain our current shopping and fashion system, we are
producing much more than we will ever need.
Why not
save yourself from the textile wasteland and come SWISH, a cheap
sustainable way of getting new threads, a great way to start building
your conscious wardrobe, by sharing your unused/unwanted garments
with others, and why not do it in style at Dunedin's Iconic Railway
Station this Saturday October 5th.
Exchange
your quality fashion items with other sustainable stylistas. bring
your friends, fashion faux pas and sense of adventure for this
entertaining, guilt free girls day out.
tickEts
are $20 available at ticketdirect.co.nz * sevice fee applies,
A HOW TO
guide to swishing......
Sort
your wardrobe and pick your swishest items to contribute.
Bring
your items along and receive tokens in return.
Use your
tokens to adopt new items, or bid for fantastic items and services.
Rave
about what a great time you had and love your swished up style.
SenoritaAweSUMO will be there with my latest zero waste collection, 'Te
Warewhare Whakapau' found in Dunedin, recently launched at NZ ECO Fashion Exposed Lower Hutt NZ, September 21st.
![]() |
| 'Te Warewhare Whakapau' Senorita AweSUMO 2013 Model: Jasmin Katy MacKenzie |
Te
Warewhare Whakapau is a call for more transparency in the fashion
industry. The New Zealand Fashion system can be more innovative to
create jobs in New Zealand's manufacturing sector.
I
believe that designers serve their community by providing solutions
to problems the community faces. My designs aim to mitigate
environmental harm from modern fashion production. Reducing waste
without compromising style.
The
garments I create are not only beautiful, but they up cycle fabric or
clothing that would otherwise be landfill. The recurring heart symbol
has been used on FOUND items and weaves the life blood of tradition
and value back into a precious entity.
My
garments aim to minimise the environmental impact from disposable
consumer items. By collecting from recycle centres and commercial off
cuts from local producers, previously discarded items become precious
garments that live more than one lifetime.
By
utilising Zero Waste principals, I hope to teach consumers to think
of clothing as an asset. I have a vision of consumers wearing a
sustainable wardrobe and events like this SWISH are all apart of
that.
Global
problem, Local solution.
I have 2
passes to give way to swish in the city, save yourself $20 and tell
me a story about an item in your wardrobe, something that evokes
memory for you, email your story to me at senorita.awesumo@gmail.com
by thursday 2nd october 5pm , if you have an image send
that through to, NOTE: your story may be shared on my blog and
facebook page as the winner, this may be edited by me. but your
aweSUMO anyway so choice!!!
see you there................
Subscribe to:
Posts (Atom)






